HEAT MAG/COSMO

M-

There are many images, on this cover, which can suggest to the reader that the magazine would also be filled with many images, to make it look interesting and appealing.The 3 main images on the cover, are seen to be glamorous and slim- the issue that can arise through here is the size zero debate. However the appealing story here is the Hair of these females. They are represented as ‘know it alls’ of fashion. The fact that there are only two males can oppose the patriarchal society. The males are seen to be not attractive because of the issues surrounding them, such as High Grants issue with the prostitute and in eastenders the case with Little Moe and her rape case.
The colour red is used a lot on the cover, this can connote passion, love or danger. It could suggest the magazine is dangerously filled with a lot of issues and articles.

I

The institution is trying to convey that the magazine is filled with gossip and fashion and everything else that females like. This is seen to be stereotyping females as obsessive with their looks and gossip.

G

The genre of the magazine is ‘celebrity news’ the cult of the celeb..
RThe females represented are as ideals to normal everyday females.The males are seen to be ‘bad’ or opposite to the females. There are 7 females to 1 male

A

The audience for this magazine would be C1 C2D class females, aged 21-35. They would enjoy reading about celebs, and wanting to be like them

I

Laura Mulvey/
The fact that there are 7 females on the cover can show how the media has changed; before there used to be males on the cover of magazines.

COSMO:

M
Beyonce is modelling for this cover of Cosmopolitan. The colours on the cover are mostly pink, red or gold. This can connote love, desire and lust- sexual connotations.
The theme of the issue is sexual; all the articles are to do with sexual intercourse.
The way Beyonce is standing, with a revealing deep neck, pink dress, can also highlight the theme. Her hand is coming above her knee, which can also give sexual connotations. Her skin is the same colour of the background-golden.
The fact that she is looking down upon the reader, and is covering the masthead, shows how powerful she is.
I
The Institution is well known for its priority for fashion and beauty as well as celeb gossip. They have used a well known singer/actress and idolistic person – Beyonce, because the TA aspire to be like her, because she is very successful.
G
The genre is fashion/beauty/gossip
R
She is represented to be very sexual, due to her body poisoning.


A
The TA is females aged 16-30, who want to be attractive and appealing like Beyonce.
I
Laura Mulvey= Male Gaze

N