The actor, George Clooney is on the cover of Vogue, for men. The glamorous, well known magazine has used a famous actor, like Clooney, to suggest how classy and sophisticated the magazine is. Clooney is presented as casual and relaxed, which is reinforced through his facial expression; his eyes are seen as mysterious, which gives the magazine an ambiguous feeling.
The magazine is targeted towards males, aged 21-35, of ABC1 class, with an interest for fashion, electronics, and the other stories which are advertised on the cover to attract their audience. The male audience would be interested to buy this issue and the magazine itself, because of Clooney. His image is constructed, as if he is looking towards the reader, with an intriguing look, with a headphone in his hand, suggesting he is a director as well as an actor. Therefore, the audience would buy the magazine as they aspire to be like Clooney; because he is successful and attractive.
The colours used on the magazine are contrasting, such as brown, grey and black, which are stereotyped to be male colours. This gives the feeling to the audience that the magazine is just for men, and not for women. This is then reinforced by the main heading, “What they say about us,” the word “they” is used in place of females, or women, suggesting they are “the other.” This can appeal to a male audience, as they would want to find out what females say about males, and how they want them (the males) to look.
The intuition, Vogue, is a stylish, high class magazine, which is popular amongst women who enjoy fashion. By using Clooney as the main ‘face’ for their magazine, they are conveying how males should be. He is presented by the text used by the magazine as a “Mere Mortal,” therefore suggesting he is an everyday, male, which is also represented through his clothing. His laid back attitude, in a jumper and brown coat, presents him as normal; however by placing an image of a TV screen behind him, they are suggesting how normal he is, even though he is connected with the film industry, Hollywood.
Clooney is covering the masthead of the magazine, reinforcing how popular the magazine is, and suggesting how superior Clooney is. This is because he has enough power to cover the title, and is intimidating the reader.